'The Scripted Choreography of Togetherness' is a theoretical travel through the uncanny sphere of partying, my first and impossible love, and a dive into the transformation of music festivals into a designed experience.
Starting from Tomorrowland, the second largest electronic dance music festival, this thesis explores international marketing strategies employed in transformational festivals, and the ambivalence of these commercialised spiritual festivals.
It also touches topics such as the physical organisation of these temporary nations as heterotopias (a space where everything is different and “members have few or no intelligible connections with one another”), as well as considering the after-festival moment.
Indeed, the “moment after" is carefully thought-out, with objects to support the utopia of a community without territory, and to keep these mass-entertainment industry and fantasised ideas of the future alive, until next year.