Lou Lasvenes

BA Thesis (2019)

A4+, digital print and phosphorescent silkscreen on transparent envelope.
Mentored by Phil Baber & Louis Lüthi.

'The Scripted Choreography of Togetherness' is a theoretical travel through the uncanny sphere of partying, my first and impossible love, and a dive into the transformation of music festivals into a designed experience.

Starting from Tomorrowland, the second largest electronic dance music festival, this thesis explores international marketing strategies employed in transformational festivals, and the ambivalence of these commercialised spiritual festivals.

It also touches topics such as the physical organisation of these temporary nations as heterotopias (a space where everything is different and “members have few or no intelligible connections with one another”), as well as considering the after-festival moment.

Indeed, the “moment after" is carefully thought-out, with objects to support the utopia of a community without territory, and to keep these mass-entertainment industry and fantasised ideas of the future alive, until next year.

"I grew up in a family in which I was never allowed to go out. No partying during middle school or high school, not even sleepovers. The first time I went out, I think I was 19. That night seemed really weird to me. I also remember being on my computer, looking at videos of raves and festivals with fascination, but also with a distance. Almost like how a scientist stares at a phenomenon to try to grasp the core of it; what is happening. I didn’t really get the concept of massive gatherings with other human beings, neither of the act of dancing. I wondered if it was a social comedy, and if, secretly, everyone felt it had all been choreographed. This non-experience always stayed in the back of my mind."

— Extract from the introduction

“- Japanese people, Lebanese people, Jewish people, everybody living together. It is like we could live in a world that could be better and united.
- It’s not just a festival.
- It’s a global connection.
- It’s not just the music, it’s like feeling like you belong to something much bigger."

— Extract from a 2013 amateur warm-up from Tomorrowland festival

Beekse
Bergen
Treatment + AI images

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AI
Generated
Imagery
Various Images

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NS
Interactive director treatment (2023)

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Becel
Visual research & Interactive treatment (2023)

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Ebay
Visual research & Interactive treatment (2023)

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Quicknet
Pitch / Ad Treatment (2022)

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Absolut
Vodka
Pitch / Ad Treatment (2022)

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Le Petit Dépôt
Catalog (2022)

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Toyota
Pitch / Ad Treatment (2021)

Holland
Casino
Pitch / Ad Treatment (2021)

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Maxfield
of
Bath
Brand Book (2021)

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Psilocybin
Mushrooms
Book Cover (2021)

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Liquid
Media
Group
Web Design (2021)

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Spa
Lovers
Club
Magazine (2021)

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test1

GMC
Pitch / Ad Treatment (2021)

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Just Wanted to Say
Postcards (2020)

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Thank
You
Publication (2019)

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Fashion
Show
Identity + Newspaper (2019)

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The Scripted Choreography of Togetherness
BA Thesis (2019)

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Pasta
Workshop
Editorial Design & Workshop (2019)

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Jean-Pierre
Kaiser
Editorial Design (2018)

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Hello
from
Mars
Postcards (2018)

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Digital
Jungle
Poster (2018)

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digital-jungle

You Don’t Need an Invitation
Editorial Design & Content Curation (2017)

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I Was Too Slow to Capture the Moment
Editorial Design & Content Curation (2017)

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Sainthood
Lettering & Poster (2017)

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Five
Five
Five
Wrapping Papers & Exhibition (2017)

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stedelijk

Directed
Discontent
Merchandise (2019)