The ‘Fashion Show’ campaign promotes the work of the fashion department graduates of the Gerrit Rietveld Academie with a yearly event exhibiting their collections.
In 2019, the event proposed a new perspective on fashion shows with a fixed-image performance for the traditional catwalk.
The campaign affirmed and drew attention to new perspectives in fashion—imagining an ethical future where new materials are manufactured in an automated factory alongside meticulous manual labor.