The Pharmaton campaign contrasts exaggerated perfection on billboards with real-life imperfections, using Marta as a relatable heroine.
The camera style matches each world's tone, with exaggerated movements for billboards and natural shots for reality. Marta is introduced on a bus, contemplating multivitamins, leading to a journey through contrasting worlds and ending with a billboard promoting "Pharmaton. Real Multivitamins. For Real Life."