Campina "Voor een betere morgen" introduces the Fransen family—Maarten and Tineke, in their 70s, living a peaceful life surrounded by Dutch landscapes. Maarten, a retired manager, struggles to find purpose, while Tineke, the vibrant counterpart, attempts to brighten his mornings. Sjors, their labradoodle, nudges Maarten for walks.
The commercial mirrors "before" and "after" moments, revealing Maarten's transformation after adopting Campina for breakfast.